Reject regular

We elevate independent insurance brands
to deliver irregular value - at scale.

Break the ceiling

The standard is never set.

People & systems.

Products & services.

Can always be elevated.

We relentlessly raise the bar.

Backing independent brands.

To advance the Australian

Insurance Industry.

Amplify impact.

Build legacy.

Break the ceiling.

Brands

Coming very soon.

We're currently in the process of acquiring agencies.

Our Model

We back independent insurance brands to elevate their products, services and operations to scale effectively, build legacy and redefine industry standards.

Elevate Talent
Investment
We invest in talented teams and individuals who reject the notion of regular. Backing them to raise the bar for them, and the industry.
Leadership
Our leadership team has decades of industry experience to help guide scaling businesses.
Market Access
Our unique relationship with Lloyds provides our brands with unrivalled market access.
Systems that Scale
Compliance
Processes proven to provide peace of mind.
Legal & HR
Deep industry specific knowledge and experience.
Claims
Elite claims management with customer service.
Technology
Systems designed to improve efficiency and enhance customer experience.
Marketing
Strategies that stimulate and sustain growth.

Break the ceiling

We want to hear from founders and owner/operators that want to break the ceiling and raise the bar of the Australian Insurance Industry.

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11th Avenue Logo

We elevate independent insurance
brands to deliver irregular value - at scale.

© 11th Avenue 2026 | ACN: 679 667 157 | All rights reserved